Back to Management blogManagers dream of discovering the new new thing. Innovation is on every business leader’s lips.
“We plan to launch more new products than at any time in our history,” wrote Jeff Immelt, chief executive of General Electric, in this newspaper last week. That’s 130 years of rather impressive history he is hoping to outdo.
The most fashionable concept in the world of innovation is the network – an outwardly focused group of people that helps to bring ideas into the organisation. Keen innovation networkers seek things that are “not invented here”.
But what if the answer to your quest for innovation lies closer to home, within the organisation? As Bain’s Chris Zook has argued for many years, some companies “may already hold most of the cards for a winning hand” but cannot see it.
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