Dave Carroll, the Canadian folk singer who accused United Airlines of breaking his guitar, wrote a song about it that became a huge viral success on YouTube (the biggest hit of his career) and brought lots of shame on to the airline, is at loggerheads with the company again.
Since the incident, Carroll has tried to avoid flying the airline but while en route to deliver a speech to a group of customer service executives in Denver, they lost his luggage.
It seems a curious way to deal with a customer and manage your reputation. I would have thought that after the first case, they would have put an asterisk next to Carroll’s name so that if he ever flew with them again, they would bend over backwards to ensure that he was treated well. Maybe they should have offered him free flights for life?
All companies will have the occasional bad experience with a customer. The key thing is how they deal with it. I wrote a few days ago on the case of a worker on the London Underground who resigned after being filmed ranting at a passenger. It looked liked the company handled the story well. As for United, I can’t imagine alienating a customer for a second time, after he has generated a lot of negative publicity for your brand, is a great idea.
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