The Vatican works on its communication skills

Every organisation needs to think about how it manages its communication and engages with new media. The Catholic church is apparently no different.

“Benedict XVI has chosen to dedicate World Communications Day 2010 to the theme “The priest and pastoral ministry in a digital world: new media at the service of the Word.”

The announcement continues:

The Holy Father urges priests to “consider the new media as a powerful resource for their ministry in the service of the Word and wishes to express a word of encouragement in order to address the challenges stemming from the new digital culture,” the communiqué explained. “If the new media is adequately known and appreciated, it can offer priests and all pastoral agents a wealth of data and content that previously was difficult to access, and it facilitates ways of collaboration and growth of communion that were unthinkable in the past.”

Hat tip: Sameer Padania



About the authors

Stefan Stern writes a column on Tuesdays on management. He is winner of the 2010 Towers Watson award for excellence in HR journalism, and has previously won awards from the Work Foundation and the Management Consultancies Association.

Ravi Mattu is the editor of Business Life, the FT's management features section, and a former editor of the Mastering Management series. He joined the FT in 2000 from Prospect magazine

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