Renault’s latest car, the Zoé, has caused a bit of controversy. Not everyone likes the name apparently – it’s been a popular name for girls in France recently and a few young parents are none too pleased that it’s now the name of a car.
It is always curious how consumers react to decisions taken by companies. I bet a lot of people at Renault thought long and hard about the name for the car. Maybe the person who made the final judgment has a daughter called Zoé and chose to name it precisely for that reason. Who knows.
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