An interesting set of videos over on trendwatching.com, a pretty interesting Amsterdam-based company that does what their name suggests.
The video below, “The next big thing” is particularly interesting in revealing just how quickly technology has changed the way we think, communicate and, ultimately, do business. Just over half a minute in, check out the responses to the question: “How often do you Twitter?”
Some interesting insights on branding too. Maybe it’s not as powerful as we think it is?



Stefan Stern writes a column on Tuesdays on
Ravi Mattu is the editor of 
Lucy Kellaway writes a column on Mondays on
Luke Johnson writes an FT column on Wednesdays on
Lucy Kellaway, FT columnist and associate editor, offers her solution to your workplace problems in a column in the Financial Times. In the 
