This cover story in the latest issue of Business Week, on changing times at General Electric, is well worth a read. I am a Jeff Immelt fan. He takes a lot of hits on behalf of CEOs everywhere, being one of the most famous corporate bosses in the world. But I know he doesn’t let it get to him, because I’ve heard him say so – “To hell with it!” is his attitude. He is not going to let the media define him.
Being CEO of GE is one of the hardest jobs in the world. But Immelt is candid, straight, thoughtful and, I think, pretty effective. We should not be writing him off just yet.