Just a quick post to say that this is the last on the management blog. As Stefan predicted a few months ago, a new mantra of the modern world of work is to do “more with less”. Well, that may have proved true in our cases.
Of course, that doesn’t mean the FT isn’t covering management, so please do keep an eye on Stefan’s column, our management page and for the latest news from the world’s business schools, go to our Business Education section or check out our very interesting MBA Blog, where students relay the joy – and the occasional trauma – of pursuing an MBA.
Thanks for reading and keep your eyes open – the Management Blog may reappear in the future.
The Phoenix Suns, the NBA basketball team in the midst of the playoffs, played last night’s game in jerseys that changed their name from The Suns to “Los Suns” in protest against the state of Arizona’s new immigration law.
It’s a pretty radical step for a mom-and-pop brand but it may have worked: they won the game against the San Antonio Spurs (who would have altered their uniforms if they had had enough time to) to take a 2-0 lead in the best of seven series.
Last week, Jason Hirschhorn and Mike Jones, the new co-chief executives of MySpace, gave their first interview since taking over from Owen Van Natta. They are the second duo to gain some prominence in recent weeks. Last month, SAP, the technology company, announced its own double-headed form by appointing co-chief executives to replace a single one.
Schumpeter, the management columnist at The Economist, made the point that last week that such a model works much better in technology companies where there is a definable split between the innovation and technology functions and the sales and marketing role.
Today’s Judgment Call, the SAP heads, an academic and a PR guru all weigh in on how it can be made to work – and how it can easily go awry.
John Lewis, the UK department store that also owns supermarket chain Waitrose, has reported annual pre-tax profits of £306.6m. I wouldn’t normally write about profit margins on this blog but John Lewis is unusual in that it is a high street brand that has done relatively well in the downturn despite being a relatively pricey option.
John Lewis is notable because its employees own the company, and partly because of that, the customer service is miles better than many of its competitors. These employees will share £151m bonus. More than that, as my colleague Michael Skapinker wrote earlier this year, it has made this ownership model work where others such as United Airlines have failed.
Celebrity endorsements are a curious thing. I get the idea – a company pays a famous person a lot of money to associate with its brand both to generate some buzz and, presumably, to make your product seem as cool, hip and trendy as the celebrity.
Still, I can’t help but wonder what value Justin Timberlake has added by unveiling the Audi A1, the carmaker’s attempt to take on the Mini, at the Geneva Motor Show. It’s a car. He’s a cool young singer. Does seeing him on stage alongside Audi CEO CEO Rupert Stadler make consumers more likely to buy the car? I’m not sure. Does it make the reporters covering the event more excited about the product being pitched? Absolutely – and maybe that, and some pics in newspapers and on blogs of the celebrity and the car, are all they are after.
As Jeremy Cato, a journalist covering the event, put it: “Many of the middle-aged male journos – especially the ones without daughters – had never heard of Timberlake, but he nicely represents the affluent, 20-something age demographic Audi is targeting with the A1.”
An interesting set of videos over on trendwatching.com, a pretty interesting Amsterdam-based company that does what their name suggests.
The video below, “The next big thing” is particularly interesting in revealing just how quickly technology has changed the way we think, communicate and, ultimately, do business. Just over half a minute in, check out the responses to the question: “How often do you Twitter?”
Some interesting insights on branding too. Maybe it’s not as powerful as we think it is?
The Super Bowl is the big event in advertising and this year was no exception. Google, McDonald’s and Doritos are just some of the brands that have spent a lot of money – and hired a lot of creative talent – to get their messages out there.
The one ad that stuck out for me was the ad above, for Dave Letterman’s late night talk show, which featured Letterman with Oprah Winfrey and Jay Leno. For anyone who has been following the battles between Conan O’Brien and Jay Leno on late night TV in the US in the past few weeks, it was kind of amazing to see Leno and Letterman on the same couch.
Thanks to the internet, you can watch all of the very impressive ads from the event if you missed the game.
PS -In a Super Bowl first, there is even a pro-life ad – see if you can spot it.