Category: Hard times

Stefan Stern

Spring is a season for hope and renewal. All that stands between us and an end to gloom and doom are…the facts. But perhaps it is time to give optimism a try. Perhaps all the negativity is being overdone. Clearly, it can be self-fulfilling. Leaders should not be moping about, feeling sorry for themselves and spreading misery.

According to Peter Shaw, a partner at the coaching consultancy Praesta, when one chief executive asked his chairman what was the most important thing he should be doing at a time like this, his answer was: “Smile”.

Wishful thinking is no use. It is irresponsible. But there may be grounds for more positive thinking. Here are four reasons for managers to be cheerful.

The remainder of the article can be read here. Please post comments below.

Stefan Stern

For those looking for work in these troubled times, there is good and bad news. On the positive side, there are at last “British jobs for British workers” as migrant labour heads home. The bad news? The vacancies include meat packing, sorting potatoes, grating carrots, cleaning, and – the least bad options – working as a retail assistant or in a fast-food restaurant. In Spain, strawberries are being harvested by Spaniards for the first time in years. “Picking strawberries is the last resort, but it’s all there is,” said Jose Maria Gomez, a 29-year-old former construction worker, in The New York Times last month.

As one employment agency manager told this newspaper recently, a new type of job-seeker has emerged. “It’s what I’d call older, middle-aged people who have been in work for 10, 15, 20 years in one place,” she explained, “and now with the climate as it is, they are made redundant and are willing to take on anything. It is heartbreaking.” It is sad seeing highly skilled people being forced to take on semi or unskilled jobs. But while such work may be back-breaking, is it really “heartbreaking” as well? Having a good job – that is, interesting work in civilised conditions – is clearly preferable to having a bad one. But better a miserable job than no job at all.

So with unemployment rising just about everywhere, it might seem an odd time to start a debate on “good work”: what it is and to how create more of it. That is what the Smith Institute, a London think-tank, has done, launching a pamphlet* on the subject at a seminar last week.

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Stefan Stern

Where some see only gloom right now, entrepreneurs see opportunity. As the risk averse withdraw, braver business leaders will step forward. An enthusiastic special report in The Economist this month anticipates a new golden age for entrepreneurship, declaring it an idea whose time has come. Its “triumph” is already assured. But when chief executives and other senior managers look within their organisations, do they see a lot of (frustrated) entrepreneurs waiting eagerly to put ideas forward? Somehow I doubt it. Even if they do, how comfortable are business leaders with the idea of encouraging, still less investing in, new ventures at a time like this?

“Companies tend to view their entrepreneurs with ambivalence,” says Julian Birkinshaw, professor of strategic and international management at London Business School. “In principle, there is enormous enthusiasm for them. In practice, there can also be great suspicion. People wonder whether there is empire building going on, or if the suggested ideas are really all a bit self-aggrandising. In the worst case there may be fears that something outright fraudulent is being done.”

In his 2003 book, Inventuring, Prof Birkinshaw explained what companies had to gain by encouraging entrepreneurial activity internally. He offered this clever (if now slightly dated) example: think of an executive arriving at Heathrow airport on a Virgin Atlantic flight. On the Heathrow Express train into town, he calls his office on an Ericsson phone. Then, on his IBM laptop, he does some shopping at Tesco.com, which he pays for with an Egg credit card.

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Stefan Stern

“Moaning is not a management task,” Rupert Stadler, chief executive of the German carmaker Audi, told this newspaper this month. “We can all join in the moaning, or we can make a virtue out of the plight. I am rather doing the latter.”

Mr Stadler is choosing to accentuate the positive. After all, who wants to be led by a pessimist? Jeffrey Immelt, chief executive of General Electric, keeps his darker thoughts to himself while maintaining a public breeziness. As he told the Harvard Business School centennial conference last October: “You can’t sit there in front of over 300,000 people and say: ‘I don’t know what to do!’ You have to say: ‘We’re gonna nail this one, and here’s why!’”

Leaders have to be resilient. At the moment the bad news is coming not single spies, but in battalions. Tough trading conditions like these test character as much as business acumen. Your physical and emotional response to these challenges is just as important as the decisions you actually take.

The remainder of the article can be read here. Please post comments below.

Stefan Stern

The numbers are startling. The British Beer and Pub Association says that 39 pubs are closing every week. Beer sales have fallen to levels last seen during the 1930s depression. It used to be said that Britain was a nation of beer drinkers. We seem to be kicking the habit.

What has happened to the great British pub? You might have thought that running a pub was a pretty straightforward matter: pull the pints, collect the money. But it is a much harder job than it looks. Pub managers find themselves under particular pressure. An intense debate surrounds the different kinds of relationships that the owners of pubs have with the people running them. There is little agreement as to which approach works best.

In Britain, pub ownership comes in three forms. There are so-called “freehouses” (about a third of the market), which are owned and managed by the licensee. There are “managed houses” (a sixth of the market), which are owned by a pub company or a brewery, and employ managers and staff to run them. And there are tenanted or leased pubs (about half of the entire market), which are owned by a pub company or a brewery, and receive rent from licensees who run the premises, in theory, as their own business.

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Leslie Gaines-Ross, chief reputation strategist at PR firm Weber Shandwick, has emailed me three tips for companies that want to escape the general revulsion felt for big business in a recession.

I paraphrase:

  • Handle job losses fairly and transparently;
  • Emphasise how safe your products and/or services are;
  • Engage with bloggers and those who post comments on blogs.

To illustrate tip number one, she cited as a model of straightforwardness Howard Schultz’s recent memo to Starbucks staff announcing layoffs.

Hmm: I’ve seen worse, but his prose didn’t exactly strike me as a model of plain speech, particularly when it talked of the need to “aggressively re-architect our cost structure” (he does, at least, spell out elsewhere in the memo that this means cost-cutting).

When I raised these concerns, Ms Gaines-Ross stood by her initial judgment:

He coupled the corporate-speak with attention to why the company needs layoffs, how he intends to keep the company’s founding values and employee benefits.

She said it was also interesting that the internal memo was published on the internet for the world to see, meaning that there was no need for leaks or innuendoes.

Any thoughts from the floor?

Stefan Stern

Has narrow, monocultural management led us all to disaster? There are those who will tell you it has. Nouriel Roubini, for example. The professor of economics at New York University put forward this view in the Financial Times a couple of weeks ago.

In the financial world, our lousy “Anglo-Saxon” system of supervision and regulation had in practice meant no regulation at all, he said. His comments prompted the arresting headline: “The Anglo-Saxon model has failed”.

Prof Roubini is not Anglo-Saxon. He was born in Istanbul to Iranian-Jewish parents. As a child he lived in Tehran, Tel Aviv and Milan, and speaks four languages. For once, the word polyglot really is justified.

The remainder of the article can be read here. Please post comments below.

Stefan Stern

May I draw your attention to an excellent selection of articles and interviews now available on ft.com – the Managing in a Downturn series?

As well as some thought-provoking material from distinguished business school contributors, you can see me in action interviewing Jon Moulton, Sir Martin Sorrell, Archie Norman and Theo Paphitis.

The interviews are short and to the point, and the answers are revealing. Worth a look. (Ignore the hassled-looking interviewer.)

How can western companies thrive when they are having to cut spending and their customers are doing the same? They should look east to China, says Professor Peter Williamson of the University of Cambridge’s Judge Business School.

In a new FT Management podcast, he argues that the best Chinese companies are models of “cost innovation”. This doesn’t mean expertise in cheap manufacturing alone. Rather, their skill is in entirely rethinking product and market definitions by doing more with less.

This might involve making high-end technology available in low-end products, or exploding an elitist niche market into a mass market, he says.

You can listen to our conversation — and my concerns about whether this is something western companies truly can emulate — on the FT’s podcast player or download the interview (and also subscribe to future episodes) via iTunes.

Stefan Stern

Undoubted star of the now completed Portmeirion event was the historian Simon Schama, professor of history at Columbia university in New York City.

What was his take on the credit crunch and the worsening global recession?

“Capitalism is f***ed, actually.”

Oh dear.



About the authors

Stefan Stern writes a column on Tuesdays on management. He is winner of the 2010 Towers Watson award for excellence in HR journalism, and has previously won awards from the Work Foundation and the Management Consultancies Association.

Ravi Mattu is the editor of Business Life, the FT's management features section, and a former editor of the Mastering Management series. He joined the FT in 2000 from Prospect magazine

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