Strategy/ops

Regional bosses in global organisations are like squabbling siblings, desperate to get the attention of bigger bosses working hundreds or thousands of miles away at HQ.

They might benefit from reading IMD prof Cyril Bouquet’s tips on how to become a multinational’s pet foreign subsidiary.

His advice includes a strategy attributed to the CEO of the Australian arm of Yum! Restaurants:

Unlike other subsidiaries that like to import talent, his objective is to export three of his top people every year to other parts of the group. These people are good, they get recognized and the perception is that the Australian subsidiary must be doing something right. So when they need access to more funds, they have managed to build important pillars of influence that help.

Sounds like a clever idea: perhaps Australia’s remoteness from the rest of the world makes such ingenuity imperative.

Elsewhere:

Stefan Stern

Greetings from Portmeirion in north Wales. The management blog has travelled here to attend a two-day symposium – “We are names not numbers” – a discussion of the interconnected worlds of business, politics and the media. (The event takes its name, of course, from the 1960s TV series The Prisoner, which was filmed here.)

We left London in a mini-convoy of coaches on Sunday morning, after listening to a refreshingly candid speech by the British cabinet minister Douglas Alexander. The recent gathering of business leaders and politicians in Davos had been “an object lesson in pessimism and anxiety”, Mr Alexander said. He challenged attendees at the Portmeirion event to “move beyond a rhetoric of criticism”.

Well, we’ve made a start. Tonight we heard from Michael Wolff, the biographer of Rupert Murdoch. Some of his descriptions of the media mogul are unrepeatable, but his main argument will disappoint conspiracy theorists and those who believe Mr Murdoch has been pursuing an ideologically-driven plot to take over the world. On the contrary, Mr Wolff said. “KRM” is an instinctive dealmaker and entrepreneur. He starts from scratch every day, ready to improvise and seize any passing opportunity.

Over the next day and a half we will be exploring more facets of this fast-moving and tumultuous business/media/political world. I’ll report back on the best bits here.

If a piece of research comes up with findings that are startlingly obvious, is there any point to it? I think so. So often ignored, the obvious bears repetition.

Take this new McKinsey survey on how companies make good decisions, on issues such as whether they should enter a new market or buy a competitor. The conclusions aren’t going to lead to a boardroom revolution. I paraphrase:

  • Detailed financial modelling and risk analysis works, as does looking at comparable situations from the past;
  • The person responsible for implementing a decision should be clearly identified and involved in the decision itself;
  • Decisions initiated and approved by the same person, however, generate the worst financial results;
  • Companies with no strategic planning process are bad at making decisions;
  • CEOs require particularly bold oversight since their pet projects often turn out to be either big successes or big failures;
  • Leaders of business units sometimes put their parochial concerns above the needs of the broader organisation.

As I said, not rocket science — but look where rocket science got us…

Stefan Stern

Usually I would hesitate before taking issue with Larry Summers, the former Financial Times columnist and soon-to-be chair of the National Economic Council for Barack Obama, US president-elect. I feel certain that his grasp of economics is firmer than mine.

But on one specific point I find I must challenge him. Prof Summers once observed that: “In the history of the world, no one has ever washed a rented car.” The remark has always been seen, rightly, as a telling insight into the nature of ownership.

But on Saturday July 3 2004, at a self-service car wash on the outskirts of the Italian city of Pisa, my wife and I shattered Summers’ first law of rented cars. Reader, we washed one.

The remainder of the article can be read here. Please post comments below.

Stefan Stern

Last week the Hay Group, a management consultancy best known for its work on pay and rewards, published a report on the failure of chief executives to execute strategy effectively. Out of the report’s main recommendations, one stood out: design better pay and incentive schemes. I wonder who might be able to help out with that?

Hay’s report was called “Make or Break – how leaders keep promises in business”, and on first sight it makes unhappy reading for chief executives. It contains a survey of 100 senior managers who are working just below board level at FTSE 350 companies.

And, goodness me, they are not impressed with their leaders. Almost four-fifths of them say they do not think their businesses will hit the targets set by the boss. A third do not understand the chief executive’s strategy well enough to carry it out. Over a quarter disagree with the messages coming from the top, finding them unrealistic. A fifth of them are just plain bored.

The remainder of the article can be read here. Please post comments below.

Stefan Stern

When members of the United Auto Workers union travelled to Washington DC to lobby on behalf of the three Detroit-based car giants, they did not fly in on private jets. But their pleas were no less urgent than those being made by the companies’ chief executives.

The UAW fears the consequences of a collapse of Ford, General Motors and Chrysler. As many as 3m jobs could be lost, they say. The pension and healthcare benefits of 1m retirees, spouses and dependants would be cut, with the state left to pick up the bill. Thousands of other businesses – car dealers, autoparts suppliers and many more – would be threatened.

The union is right to be worried. When high-quality manufacturing jobs disappear the prospects for employees can be grim. Recently published research from the Work Foundation, a London-based think-tank, and the Birmingham Business School, has revealed what happened to the workers who lost their jobs when the last volume British carmaker, Rover, closed in April 2005.

The remainder of the article can be read here. please post comments below.

Stefan Stern

When Markets Collide: Investment Strategies for the Age of Global Economic Change
By Mohamed El-Erian
McGraw-Hill Professional £15.99, 304 pages
Winner of the Financial Times/Goldman Sachs Business Book of the Year Award 2008. El-Erian’s serious analysis of the new economic world order has won admirers in every major financial market. As we struggle to work out what the “new normal” will look like, El-Erian provides readers with market-tested insights.

Nudge: Improving Decisions About Health, Wealth and Happiness
By Richard Thaler and Cass Sunstein
Yale University Press £18, 293 pages
The policy wonks’ favourite, this treatise by two Chicago economists has proved highly influential. Top-down government diktat is proving less and less effective, they argue. People cannot be told what to do. For better outcomes, “nudge” them: make suggestions, use peer pressure. Less convincing on what happens when nudging isn’t enough.

The Logic of Life: Uncovering the New Economics of Everything
By Tim Harford
Little, Brown £18.99, 288 pages
The FT’s undercover economist comes out into the open with an entertaining look at behavioural economics, and the rational motivation behind our apparently quirky and unexpected actions. Does going Dutch at a restaurant make economic sense? When is it right to bluff at cards?

A Sense of Urgency
By John Kotter
Harvard Business Press £11.99, 208 pages
One of the world’s leading gurus of change, Kotter revisits his eight steps of change theory and focuses on its most important element: a sense of urgency. Managing change successfully really does come down to that. An elegantly written book that proves you don’t have to drone on endlessly to make a point.

Stefan Stern

Here are a few headlines that I read on the same day in this newspaper last week:

“Deutsche Bank job cuts focus on New York and London”

“BASF to cut output by 25 per cent and reduce hours”

“Fidelity set to axe hundreds of UK staff”

“Babcock & Brown unveils radical sell-off plan as it slashes 850 jobs”

“Collins Stewart cuts staff amid mid-cap refocus”

You get the picture. There is not much good news out there at the moment. Revenues are falling, and jobs are going. Management has to act responsibly and think about the long-term health, and survival, of the business.

The talk is all of hard-headed realism. So when I received some news about a corporate programme called “Employees First”, I presumed that it must refer to some sort of harsh but honest cost-cutting measure.

The remainder of the article can be read here. Please post c0mments below.



About the authors

Stefan Stern writes a column on Tuesdays on management. He is winner of the 2010 Towers Watson award for excellence in HR journalism, and has previously won awards from the Work Foundation and the Management Consultancies Association.

Ravi Mattu is the editor of Business Life, the FT's management features section, and a former editor of the Mastering Management series. He joined the FT in 2000 from Prospect magazine

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