Regional bosses in global organisations are like squabbling siblings, desperate to get the attention of bigger bosses working hundreds or thousands of miles away at HQ.
They might benefit from reading IMD prof Cyril Bouquet’s tips on how to become a multinational’s pet foreign subsidiary.
His advice includes a strategy attributed to the CEO of the Australian arm of Yum! Restaurants:
Unlike other subsidiaries that like to import talent, his objective is to export three of his top people every year to other parts of the group. These people are good, they get recognized and the perception is that the Australian subsidiary must be doing something right. So when they need access to more funds, they have managed to build important pillars of influence that help.
Sounds like a clever idea: perhaps Australia’s remoteness from the rest of the world makes such ingenuity imperative.
Elsewhere:
- How to measure leadership success;
- A preview of how international strategy is taught on MBA courses (I had no idea the failure rate for foreign alliances was on a par with that of foreign acquisitions);
- Could the Madoff scandal have happened in the UK? Two Freshfields Bruckhaus Deringer lawyers say yes;
- Boston Consulting Group on sales and marketing in a downturn.


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