Daily Archives: September 28, 2010

So Milan fashion week is over, which means I can finally report back on a little theory vs. reality experiment I’ve been conducting. As part of its new, improved fashion week, the Camera Nazionale (the organising body for Italian fashion) was offering attending editors the change to “Go Green!” via bike sharing. The Camera was very pleased with itself about this. Check out their announcement:

“Since 2008, the Milanese people can use Bike-MI, a fast, ecological, and easy way of moving in the city and Camera Nazionale della Moda Italiana wants to promote the bike-sharing service in the all Fashion World. CNMI always aware of the environmental issue, wish to those who has chosen to be environmental friendly a nice ride!”