The other day, sitting waiting for a show to start, I was chatting to the man next to me about the sudden plethora of Louis Vuitton events scheduled for the end of Paris fashion week: Monday, a party celebrating the brand’s history as a reflection of the history of Paris at the Musee Carnavalet; Tuesday, a concert and art exhibit to celebrate Africa hosted by Edun’s Bono and Ali Hewson and Louis Vuitton; and today, Wednesday, the show, at the Louvre.
“I met with the Vuitton people not so long ago to do something,” my bench-mate noted. “But it was a small project, and they said they only like to do things in a big way: put lots of money, and get lots of results.” Guess so. But I’m more interested in the invisible knock-effects of all this spending. Read more