All is revealed! Google has posted the following announcement/explanation of their fashion site, courtesy of Munjal Shah, product management director. And, because companies tend to dress up such statements, I’ve done my best to parse the patterns underneath:

“The way we shop for fashion is different from how we buy cameras—especially online. With fashion, reviews and specs are less important; fashion shopping is about discovering something that fits your taste and feels right.”

Wait! I thought fashion shopping was about trying things on and sharing them with your friends to get comments? Isn’t that what other sites have been selling? Google is telling us whatever dot com we’ve been visiting is wrong.

“The web works well for buying cameras and other hard goods but for soft goods, such as clothing and accessories, it’s not the same as shopping in a store.”

Have they been talking to the luxury guys? This is their rap. Read more