Daily Archives: February 12, 2011

Today’s Edun show, all African-inspired swirly silk prints, safari-tinted earth tones, and touch, bush-wacking-cool clothes, was not only a nice sartorial stride forward for the trade-for-Africa-directed brand, but may be the third leg of an eco/ethical strategy currently being deployed, slightly under the radar, by the brand’s majority shareholder LVMH.

Consider: two days before the Edun collection, Belvedere vodka (one of the LVMH drinks brands) unveiled a new collaboration with (RED), the prevent AIDS-in-Africa charity, consisting of a limited edition (RED) bottle launching at the Grammy’s – the first such initiative ever taken by a drinks brand. Read more

I just received the following email: “‘m contacting you on behalf of Muscat Fashion Week in Oman… Muscat Fashion Week is the first of its kind in Oman, and will feature all Middle-Eastern designers. It will be the first fashion week that reflects Arab fashion heritage. Muscat Fashion Week takes place from the 22nd to 24th of February, so it’s just around the corner and unfortunately clashes slightly with London and Milan.”

Here’s my reaction: YERGGGHH!! Read more