Thom Browne, the American men’s wear designer/Brooks Brothers collaborator/Moncler outerwear dabbler known for his super-shrunken little boy suits has come up with an inventive new way to solve the problem of what to do when:
1. You are a relatively small brand with no advertising muscle; and
2. You want to launch a new line and create the most buzz for your (limited) bucks. Read more
Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.