The Jones Group, the American contemporary megalith that owns such brands as Nine West, Stuart Weitzman, and Dockers (plus 32 others), has just announced they have acquired Kurt Geiger from private equity group Graphite Capital for gBP 215 million. This is a big deal.
Burberry has now read the L2 report I posted about this morning, and have some things they wanted to point out in response. Read more
Well, this is a shocker: today a digital think tank called L2 is publishing a study, “L2 Prestige 100®: Facebook IQ,” which ranks the high-end brands as “Genius, gifted, average, challenged, and feeble” according to who uses Facebook best, and out of brands that span the auto, watch & jewellery, fashion, beauty, and spirits & champagne sectors, Burberry, normally held up as THE most web-savvy, digi-forward company in the luxury industry, ranks…average. Actually, it’s number 49.