Daily Archives: July 7, 2011

Just so you know, that title is meant literally. If it read metaphorically, I might have had to say “the future of couture” or “the meaning of couture,” for this morning Azzedine Alaia — yes — ended the couture season and was effectively elevated from designer to national treasure.

Returning to the fashion calendar after eight years, he produced a no-frills (well, not literally; there were frills, tiers of them — but no bells and whistles) couture collection in front of an audience that included the French Minister of Education, the ambassador from Jordan, designers Marc Newson and Pierre Charpin, and women in more Alaia than I’ve ever seen, including in the Tunisian-born designer’s own store. And he demonstrated pretty effectively that couture is above all about the clothes, as opposed to concept or image or branding. Read more