Daily Archives: July 10, 2011

Catherine, Duchess of Cambridge, wore Alexander McQueen again to the royal couple’s “hotly anticipated” black tie BAFTA dinner in L.A. As a super-secret dress choice, it was a little anti-climatic compared to the wedding reveal, but as a choice that could have meaningful repercussions for McQueen the business, it was pretty significant.

After all, you know the rule: once (the wedding) could be a fluke; twice (the sailor dress in Canada) is a coincidence; but three times (last night’s gown) makes a trend. And the winds of trend are indicating that the newest, most-photographed, royal family member has settled on McQueen as the brand that will define her style. Read more