Clamour for British brands among emerging market consumers has been the making of luxury brands like Burberry and Mulberry. The long-established British fashion houses have seen their share prices rise 93 per cent and 500 per cent respectively in the past year as overseas revenues soar.
Now another group of British entrepreneurs is looking to cash in. Known as The Brand Cellar, the London and Hong Kong-based group is busy snapping up what is calls “much loved, but dormant” British brands.


Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.