Pity the poor jewelers of this world. As the price of gold soars and investors hoard bullion, the price of one of the luxury industry’s prime raw materials goes through the roof; suddenly, what was the base metal of high-end adornment has become as precious as the sparklers it normally holds. The unknown now becomes how consumers will react to this change; whether their idea of what gold jewellery represents (glamour, a special indulgence, an investment), will catch up to commodities reality, and they will see gold jewellery as an even better place to put their money, or whether they will run from the inflated prices. Read more