Recently I was at the unveiling of the new line of UGG Australia boots – you know, those squishy sheepskin booties that looks like slippers and became hugely trendy after movie stars like Kate Hudson started wearing them with shorts to get their Starbucks. Anyway, these UGGs were not those UGGs. These UGGs were all Made in Italy, mostly sporting very high heels or wedges, and priced not an average of $150, but an average of $1095. Yes, UGG, one of the defining styles of modern mass market cool, wants in on luxury. But does luxury want in on UGG?
© The Financial Times Ltd 2015 FT and 'Financial Times' are trademarks of The Financial Times Ltd.