I’ve been perusing a new magazine named “Astonish” that claims to be “the answer to an industry starved for smart, unique and visually-stimulating Fashion & Art content.” I have to say, I wasn’t actually that astonished by the photographs, nor did the contents, leave my mouth agape. But the business strategy is intriguing.
See, “While other publications work with the same pool of talent year after year,
Not so long ago my colleague Luke Johnson, aka the author of the entrepreneur column for this newspaper and himself a pretty successful beginner of businesses, wrote about the mythology of Facebook, and what it has done to skew a generation’s idea of possibility. Essentially, he said, the idea that everyone should – and can – start a business from a laptop in their dorm room that will go on to make them gazillionaires is distorted and largely untrue: Facebook was a once-in-a-lifetime disruptive event, not a model, and its enormous success has not done the twentysomethings that grew up in its shadow any favours.