Daily Archives: September 21, 2011

Pirelli – it’s not just about tyres and tastefully sexed-up calendars anymore. As of this week, it’s also about fashion, as a new 1,500 square metre store, on prime real estate off ur-shopping drag Montenapoleone, demonstrated. It features rubber! A lot of it.
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It being Milan fashion week, I have Milan news on the mind, and here’s something interesting: I’ve just learned Yoox Group, the Italian etail experts who build and manage about half the fashion world’s etail outlets, are about to make a move of their own. Next week, thecorner.com, their high-end multi-brand boutique, will become the first multibrand etailer to launch in China. The floodgates are opening! Let the race begin.

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