Yesterday Emilia Wickstead, the woman who has been one of the more consistent, and under-the-radar crafters of Samantha Cameron’s image as British First Lady, turned up in my office. She was in town to meet Bergdorf Goodman, with an eye toward breaking the market overseas. So far, so typical for any UK designer with ambitions to extend her association with global power players. But interestingly she had some atypical ideas for how to do it.
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