Daily Archives: November 22, 2011

The London 2012 Olympics may not start until July, but Stella McCartney’s personal marathon begins in February. The designer, who is creating the uniforms for Team GB, has agreed to return to London Fashion Week for a one-off extravaganza on February 18. This follows a pre-collection presentation in NY in January and a perfume launch, and precedes her usual autumn/winter collection show in Paris. Expect drumrolls of pre-publicity, fights for tickets, clogged thoroughfares — expect, in other words, an effective dry run for the Olympics proper. Especially when it comes to competition.