Recently, I got an email from a reader asking: “Do you think things would have been different in Italy if Silvio Berlusconi had let his hair go naturally grey?” Read more
By now it’s a truism of the Facebook age that social media allows relatively small brands or individuals to attain audiences far larger than they would traditionally have reached; the barriers to entry are so low, and the potential users so high. So it’s a bit of a shocker to see the latest study from L2, the digital think tank, which looked at small-to-mid-size European luxury fashion brands and their “digital IQ” (ie, how well they use the digital space for etail/communication/marketing) and discover they pretty much…suck.
| About this blog | About Vanessa | Blog guide |
Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.
