The other day I got a nice email informing me that Marigay McKee, formerly Harrods’ fashion and beauty director, had been promoted to “chief merchant officer,” a relatively new title in the luxury world as far as I can tell (and one not to be confused with that other CMO, chief marketing officer). But it’s one that, I think, reflects not just a titular promotion, but a systemic change in industry thinking. After all, in fashion what you put on top always reflects something bubbling up underneath.

Christopher Bailey. Image by Getty.
Along with the recently-invented CCO (chief creative officer, a nomination bestowed on Christopher Bailey at Burberry and, before she resigned, Tamara Mellon at Jimmy Choo), it elevates the creative side of the business to the same executive level as the corporate side, officially acknowledging the growing synergy between the two.
After all, these same individuals had all previously been, like Ms McKee, “directors” – creative directors, if not fashion and beauty directors – creative director itself being a title invented by Tom Ford, I believe, during his years at Gucci, to indicate his move beyond the traditional role of “designer” into “overseer of all creative things.”