Daily Archives: January 16, 2012

For an industry with its own calendar, that runs on a time six months to a year or more ahead of the norm, fashion in general has proven idiotically obtuse about technology. After being famously late to the etail and social media party, and then engaging in a headlong rush to the virtual when it was clear where consumer tides were going, now they are once again dragging their feet when it comes to mobile applications, as a new study from digital think tank L2 shows.