A mere year after launch Moda Operandi, the etailer that allows crazed fashionistas to order directly from the runway directly after a show, is entering Stage Three of their growth plan: after carving out a niche in the US, and stealing all sorts of glamorous executives from established companies (Marie Claire, Bergdorf Goodman, Net a Porter), they are embarking on world domination with an international site, a new COO (another poach from Net-a-Porter), a European warehouse, translation services, and deals with Chinese, Japanese and Russian Vogues. Mothers, lock up your daughters.
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Vanessa has been the FT’s fashion editor since 2003, and is based in New York, though she lived in London for 12 years.