By Carola Long
The unveiling of Stella McCartney’s kit for the British Olympic team today was billed as the “official reveal.” With flashing lights, heartbeat, baseline music and a podium-like set — all designed to build up suspense — there was a whiff of the TV game show about the event. Specifically, the 1990s British TV show Gladiators.
Staged in a marquee in the Tower of London, the tone veered from an incredibly slick marketing campaign to a moving celebration of British talent, to moments of slight absurdity ( a gymnast rising from inside a podium on a horse- the gymnastic, not equestrian variety.) Read more