You know what they say: if the mountain won’t go to Muhammad….
After building enormous flagships and importing elaborate couture shows, fashion has entered yet another phase in its relationship with that great source of sales, China. Tomorrow the Istituto Marangoni, aka one of the most important fashion schools in European luxury (alma mater, for example, of Domenico Dolce and Franco Moschino), will unveil the creation of a Shanghai outpost.
Named Centro Marangoni, the school will offer vocational courses of up to three months in areas like fashion design, retail, visual merchandising, and pattern-making. Teachers will be both Italian and Chinese, and they will use the “Marangoni method.”
As to why (in case anyone actually has to ask), I think the following from Tim Borgmann, Centro Marangoni Shanghai director, sums it up as succinctly as anything I could write:
“This is the confirmation of how it is a priority for us to tell about Italian style in the East….We are proud to accompany the developing process of the fashion system in China and transfer with competence and credibility our recognised expertise and know-how in the fashion sector even in this market.”
If you can’t beat ‘em, train ‘em!