Daily Archives: May 31, 2012

How important is a creative director? This question has plagued the fashion and luxury world ever since Tom Ford walked away from Gucci in 2004, and has been as subject to trend as any dress.

From believing that star designers (designer, creative director, artistic director and chief creative officer all being synonyms) were crucial to the success of a brand, the pendulum of industry wisdom has swung in the opposite direction.