There was an interesting point that didn’t make it into the story today on J Crew’s. expansion into Asia (it was a little too colloquial) that I wanted to pass on. This is the first wholesale arrangement the brand has ever had, a fact I found surprising because when Mr Drexler and I had lunch last year, he told me one of the most important lessons he ever learned – and he learned it in his youth, when he worked at Bloomingdale’s, and then applied it to the Gap, with now-famous success –was that you need to control your brand, from image to product to pricing, which means no wholesale.
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