Daily Archives: July 21, 2012

One of the weirder aspects of the upcoming Olympic Games, fashionably speaking, has not been the deconstructed Union flag designs Stella McCartney (see Lunch with the FT) and Adidas unveiled for Team GB, nor the recent hoo-ha created by politicians over the fact Ralph Lauren’s Team USA outfits are not made in the USA, but the almost total absence of Next from the conversation.

The British high-street brand is the official outfitter of Team GB for the opening and closing ceremonies, only no one seems to know it. Unlike McCartney and Adidas, as well as many of their competitors who have unveiled their outfits, the Next folks have chosen not to reveal their looks until the athletes march into the stadium on Friday.