I was struck last night at the British Fashion Awards by Samantha Cameron’s appearance to present the New Establishment award to Erdem Moralioglu (that’s them, below). This marks Mrs C’s third time at the awards — she’s actually officially an “ambassador” for UK fashion — a record that is unequalled by any First Lady in any other country; certainly, any other country where fashion represents a meaningful part of industrial exports. So here’s what I wonder: why hasn’t Mrs Cameron had more impact on fashion? Or rather, on the global perception of UK fashion?

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