The first week of every year is always a week of predictions (fiscal cliff shenanigans aside, it’s generally a slow news week, what with holidays and all). Most of those I’ve seen so far have been non-controversial – Europe will continue to stagnate; there will be political turmoil in the Middle East; a sub-set of Republicans in Congress will behave badly; emerald green is the colour of the year (except please, not for ties) – which makes me wonder why, in the fashion world, no one thought to suggest what I expect will be the single most obvious trend of the year.
What is this glaring opportunity? High-end designer maternity wear.
I mean, really: what other niche is left to fill? And now that super-merchandise-movers/unpaid brand ambassadors the Duchess of Cambridge and Kim Kardashian will both be needing bump-accommodating gear, and people and paparazzi pages everywhere are guaranteed to follow and report on their every clothing choice with slavish devotion during their pregnancies, thus ensuring they will have to look chic and elegant no matter what sized basketball they have attached to their front. What better moment to launch? Read more