Daily Archives: February 11, 2013

As show season kicked off I did an interview with Jason Wu – aka the man who made Michelle Obama’s inaugural gown… twice! – before his A/W show, and two things he said have stuck in my mind:

First, for him, the Flotus effect is felt more in publicity than an actual sales spike. In other words, since Mrs O wore his gowns, everyone now knows his name in a way they might not otherwise, but it hasn’t had much effect on the bottom line.

And second, he makes 90 per cent of his clothes not just in America, but in New York, right down the street from his atelier, not because of any political position (though it’s nice to get credit for that) but because his pieces require so much hand-work – he needs to be close by to supervise.