Daily Archives: March 1, 2013

Three years ago in the midst of the financial crash, Sarah Mower, the British Fashion Council’s ambassador for emerging talent and a writer (she was awarded an MBE for it), in conjunction with the British Fashion Council, set up what she called “the London Showrooms”. A temporary salon during Paris Fashion Week for young UK designers not yet ready to pay for their own showrooms around the world, or organise them, but eager to reach those among the international fashion body who might not have made it to the London shows because of budget or time.

It was a big success, and since then she has introduced such showrooms in Los Angeles, New York and Hong Kong, as well as another in Paris for menswear, and potentially one in Tokyo this year.