Are semi-obscure male celebrities the most effective way to sell men’s scents? I have to assume the answer to this question is yes, because otherwise why would brands spend what must be a significant amount of money signing up so-so male celebrities to front their cologne campaigns? (Celebrities do not come cheap these days, as sic Lisa Jacobson at United Talent Agency. They all see “ambassador” roles as a prime source of secondary income).
After all, news comes today that Australian actors Eric Bana, left, and Simon Baker, below are fronting, respectively, the new Bulgari and Givenchy men’s scent campaigns. Recognise them? Read more