Tomorrow French luxury and sports lifestyle Group PPR will announce it has a new name. Earlier this week, journalists received a mysterious evite to a meeting in Paris Friday to unveil the “new” PPR, one which has finally shed its old retail/catalogue arms, FNAC, Conforma and Redcats, to become a pure two-sector player. According to an insider, this unveiling is, in fact, the unveiling of the fact it is no longer called PPR. So far the Group has refused to divulge its new title, though it has registered at least two alternatives. Let’s see if they are any good.
© The Financial Times Ltd 2013 FT and 'Financial Times' are trademarks of The Financial Times Ltd.