New Yorkers are tussling over the question of whether to legally punish purchasers of counterfeit goods instead of simply the purveyors. Well, why not?France and Italy do it already. And though brands have had success going after the purveyors of false stock, it’s a bit like a Hydra: cut one head off, and ten more pop up in its stead. This theory says cut off the demand, and the heads just wither and die on their own. Makes sense, no? Theoretically. I do see some stumbling blocks though.
© The Financial Times Ltd 2015 FT and 'Financial Times' are trademarks of The Financial Times Ltd.