This Monday is Earth Day, which for people like me means that for the past few weeks emails have been flooding in touting this new eco-friendly line and that new sustainability initiative; this new textile recycling opportunity and that new clean water commitment. Their arrival at this time each year has in recent times become a truth as reliable as death and taxes, and the fact that after hemlines go up, they come down.
As reliable is that, as the above starts happening, my own temperature starts to rise, and I begin muttering and banging the keyboard and otherwise acting highly irritated by fashion’s muddling of the issues. My pet peeve is lexicographical flabbiness (sustainable manufacturing, for example, being different from sustainable business, though you can have an entire conversation with someone about “sustainability” before it becomes clear you are talking about two separate things), but it’s also hard not to make snide comments about the fact that so many websites seem to equate Earth Day with the opportunity to create slideshows of models posing naked for Peta. I know it’s no worse than Mother’s day or Father’s day or Valentine’s day, but still. It seems like this cause, of all causes, should not be reduced to a marketing opportunity.