The WPP/BrandZ Top 100 Global Brands ranking is out today – OMG! OMG! – and, as usual (for me, anyway) what ISN’T on it, when it comes to fashion and luxury, is more interesting than what makes the grade.
Of course, that isn’t hard to parse, since only FOUR (yes, more capital letters, but this is big) traditional luxury brands do make the grade. And yes, you can argue that Apple (#1) and BMW (#24) are luxury brands, but let’s stick to the generally accepted silk/apparel/leathergoods/watch & jewellery categories, for clarity’s sake.
And in those categories, we have: Louis Vuitton, Hermes, Gucci and Prada. That’s it.
Yup: no Burberry. No Ralph Lauren. No Cartier. No Armani. No Fendi or Celine. No Bottega Veneta or Balenciaga. No Michael Kors. Uh oh. Something is rotten in the state of Denmark. Read more