Daily Archives: May 24, 2013

It has been a week since David Beckham stepped off the field for Paris Saint-Germain in the final game of his celebrated football career; a week since the tears and hugs and accolades rained; a week since the whispers began.

The speculation is about what he will do next, of course. Though some interesting possibilities have been mooted (Beckham should learn to act and be the next James Bond! He should go into politics!), the majority opinion so far is leaning toward fashion. And by fashion I don’t mean another one-off collaboration for H&M; I mean something long-term that could land on the schedule of the London collections: men. Just imagine the promotional potential, not just for Beckham, but London menswear as a whole.

The other day I was talking to Geraldo da Conceicao, Sonia Rykiel’s new creative director, about his plans for the brand, when he said something that surprised me. “I want us to be an accessible luxury brand,” he announced. Hmmm, I responded: “So you are dropping your price points?” He looked confused. “No, not at all. In fact, they are probably going up.” Now it was my turn to be puzzled.

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