We’re used to hearing about how this luxury brand is suing that web site for false advertising, and that one is suing that third party enabler for allowing other to sell counterfeit products, and yet another is suing for a product that looks a little too much like their existing product (OK, can anyone say LVMHand Google or eBay? Gucci and Guess?), but this is largely because the big guys, who have the most money, make the most noise. In fact, talk to the legal set and one of the greatest problems facing young designers in a globalised world is “trade-mark squatting.” Thus far, it’s mostly caused a lot of breast-beating and wallet-opening, but now one young designer has come up with a solution of sorts.
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