Daily Archives: June 21, 2013

Can it be a coincidence that the start of the summer cultural season – ie, that time of year when blockbusters hit big screens and beach reads land on bookshelves – has been heralded by two launches that, while they don’t necessarily celebrate consumerism, certainly have it at their core?

Between The Bling Ring , Sofia Coppola’s dramatisation of Nancy Jo Sales’ magazine piece about brand-and-celeb-obsessed teenagers and the criminal lengths they reach, andCrazy Rich Asians, Kevin Kwan’s novel about lux- and status-obsessed Singaporeans, it’s hard to escape the idea that this will be the summer of stuff. Read more >>

Stuart McCullough, the CEO of Woolmark, wants to relaunch wool as a brand. A luxury brand. Woolmark, of course, is already a logo, and there are unquestionably luxury fibres (see cashmere, vicuna, silk), but to turn a fibre itself into a brand seems like – well, a challenge. Isn’t it a material? Can materials be brands? Is this the ultimate example of the contemporary belief that everything, but everything – people, dogs, washing machines – can be a brand? Maybe. But the does have two recent developments going for him. Read more >>