Does anyone think just taking a picture of a celebrity in your stuff – or taking a picture of a celebrity in your stuff and making a video of the picture-taking – or even taking a picture of an artisan making your stuff, is enough to convince today’s super-suspicious-of-all-marketing consumer of the integrity of a brand? Burberry clears doesn’t think so, and their just unveiled Autumn/Winter campaign is their response. It’s multi-layered! It’s referential! It has history! It has retail! It goes way beyond the usual. Is it a harbinger of what’s coming? Probably.
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