Daily Archives: July 22, 2013

Today Style.com is expanding its contributors list by about oh, say, 10 times, adding 60 new names at one blow (to its 6 person edit staff) by introducing a whole new section that presumably it hopes will 1) set it apart from all those other sites that now have on-line magazines; and 2) reposition it as not just a fashion news site, but a creative hub. Fine; we hear this sort of thing all the time. But what’s really interesting about this is what it reveals about the celebrity-fashion paradigm, and the way the web may be changing it.