News yesterday that Value Retail – Europe’s most successful luxury fashion outlet operator and owner of the UK’s wildly popular Bicester Village – was launching another high stakes expansion effort in China adds yet another twist to the tale of Western retailers looking east.
The move comes hot on the heels of the group’s earlier announcement this year of their first Chinese outlet opening – the $100m Suhzou Village – which opens its doors in early 2014 about 50 miles from Shanghai.
Wednesday’s unveiling of 540,000 square ft Shanghai Village however, is considerably larger in both ambition and investment. And the decision to locate it directly opposite the country’s new Disney World resort – which will also open in 2015 – only makes this decision more of a game changer.
Why? Read more