As any observer of the luxury industry knows, tourist spending is increasingly becoming the sales bread and butter of the world’s biggest brands. But it’s not just the flagship, department store and e-commerce channels that reap the multi-billion dollar rewards of cross-border luxury spending,
DFS – or Duty Free Shopping – the world’s leading premium travel retailer, now takes an increasingly hefty chunk of this seriously lucrative pie. Last year alone, they sold a staggering 70m products from 700 prestige labels in 420 locations across the globe.
But here’s a question – have you ever actually heard of them? Would you recognize their logo? The chances are probably not – unless you live or travel extensively in the Asia-Pacific, where the vast majority of DFS Gallerias and airport outlets are based.