Miuccia Prada has always positioned her stylistic vision firmly at a crossroads where fashion both intersects – and interacts with – a broader cultural discourse.
Her most recent collection in Milan offered a searing feminist dissection of the position of women in society; this summer her label launched a global talent competition with the Qatar Museums Authority, searching for the next generation of curators who could create exhibitions “both far-sighted and critical to the future”; and the Prada Foundation has long been a powerful force in both the art and film worlds, wielding particular influence at the Venice Biennale.
So it is inevitable perhaps that the brand has taken its first tentative steps into the world of book publishing. Last night at the Prada Epicenter Store in New York, it unveiled the winners of the inaugural Prada Journal Literary Contest at a glittering reading and cocktail party. Read more